Masha Natural Organic and Rainforest Alliance–certified coffee comes from Masha Woreda Yeppo Village, a coffee farm owned by world-renown running champion Haile Gebrselassie. The land was a gift from the Ethiopian government, in thanks for his achievements representing Ethiopia. Among his accomplishments, Haile is a two-time Olympic champion, a four-time World Champion and the holder of 27 world records, for distances from 1,500 meters to the marathon.
Haile transformed the 1,500-hectares into a stunning coffee farm with 200 hectares of dedicated conservation forest land, through which the Gahamay and Bosoko rivers run.
Indian Monsoon Malabar!:
The color, shape, and size of these beans from India, as well as their aroma and taste, are the result of special post-harvest processing. Historically, coffee was shipped to Europe in wooden sailing vessels that took four to six months to sail around the Cape of Good Hope and up to their destinations. Stored below the water line and kept in an atmosphere made humid by seawater seeping through the wood, the beans underwent a transformation on their long journey to market. The bright-green beans would arrive pale gold, doubled in size and with an entirely new cup profile.
This “monsooning” process was later systematically replicated in India, with the goal of providing European customers with the cup profile they’d first become accustomed to from India and continued to demand.